This holiday season, Kits Threads partnered with Vineyard Vines and Belk to bring a one-of-a-kind live embroidery event to Crabtree Valley Mall in Raleigh, NC. As the only machine embroidery company in the NC Research Triangle area offering live embroidery services, we created a truly unique shopping experience—helping customers add a personalized touch to their holiday gifts.
During Belk’s Holiday Sale, any customer who purchased a Dreamcloth Shep Shirt from Vineyard Vines received complimentary custom embroidery. Whether it was a monogram or initials each shirt was customized on-site, making it an extra-special, personalized holiday gift.
A Unique Shopping Experience: Live Embroidery in Raleigh, NC
At the event, customers got to watch their Shep Shirts being embroidered in real time, choosing from a variety of monogram fonts and thread colors. The ability to customize their purchase instantly made this event a standout shopping experience.
🔹 Where: Crabtree Valley Mall, Raleigh, NC
🔹 When: Belk’s Holiday Sale
🔹 Who: Vineyard Vines x Kits Threads x Belk
🔹 What: Live embroidery event featuring complimentary custom monogramming

Why Live Embroidery? Personalized Gifts for the Holidays
In a world of mass-produced items, customers are looking for thoughtful, unique, and personalized gifts—which is exactly what live embroidery offers.
✅ Makes gifts more special & sentimental
✅ Creates a one-of-a-kind keepsake
✅ Enhances luxury apparel like Vineyard Vines Shep Shirts
✅ Drives excitement and engagement in retail stores

Kits Threads: The Leading Live Embroidery Company in the NC Research Triangle
Kits Threads is the only professional machine embroidery company in Raleigh, Durham, and Chapel Hill offering live embroidery services for in-store retail events.
Our live embroidery activations are perfect for:
✔ Holiday sales & seasonal promotions
✔ Luxury & boutique brand partnerships
✔ Retail pop-ups & customer engagement events
By offering a customized, luxury shopping experience, Kits Threads helps brands increase foot traffic, elevate customer experience, and boost sales.
Want to Host a Live Embroidery Event in North Carolina?
If you’re a brand, boutique, or retailer looking for a live embroidery activation in Raleigh, Durham, or Chapel Hill, let’s collaborate! Whether it’s for a holiday event, brand activation, or custom monogramming experience, Kits Threads brings the art of embroidery to life.
📩 Contact us today to book a live embroidery event at your store!
Follow Kits Threads for More Live Events & Embroidery Inspiration
📍 Instagram: @kitsthreads
📍 Website: www.kitsthreads.com
📍 Location: Raleigh, NC – Serving the NC Research Triangle

✨ Thank you to Vineyard Vines and Belk for an incredible holiday event! We look forward to bringing more personalized embroidery experiences to North Carolina shoppers! ✨